In this print campaign, we depict hyper-stressful real-life moments, a shark approaching, a lion stalking a camper, and a sinister clown in a dark parking garage, situations where losing control is inevitable. We use these scenarios as a tongue-in-cheek metaphor for Purgolene’s powerful relief. As an osmotic laxative with electrolytes, Purgolene helps those dealing with chronic constipation “let go” when they most need to. It’s “the laxative that’s just as effective.”
